Plant-based seafood alternatives should have similar flavors, textures and nutritional content to the foods they mimic. And recreating the properties of fried calamari rings, which have a neutral flavor and a firm, chewy texture after being cooked, has been a challenge.
So they released a prototype a few years ago, and people said it wasn’t great.
Then they redesigned the product and published this fluff piece, but intentionally left out the part where they ask people how it tasted?