Big question: Why have alienated young men, especially in America, found their home in the populist political right? Part of the answer is that the populist right takes video games seriously.
Mind the gap: Games have typically been treated as a bit of a joke by wider society. Long-held stereotypes about games being worthless, provoking violence or turning players into addicts has created a gap between the experience of the millions who play games and the perception of the medium in wider society.
The art of persuasion: For most of us who love games, our way of dealing with this problem has been to try to change minds. We’ve talked about games as an economic powerhouse. We’ve argued that games have cultural power. And we’ve sought to support research that’s provided a level-headed perspective on whether games make people aggressive (they don’t) or if they negatively affect mental health (again, a pretty firm nope).
Tunnelling down: But others reacted differently. A small number of ‘always online’ ‘transgressive’ young men, especially in America, have seen the rejection of games in liberal democratic culture as part of a wider betrayal of their personal and political identity.
Worrying development: And according to James Ball, Political Editor at The New European and author of The Other Pandemic: How QAnon Contaminated the World, those disaffected people have successfully been courted by the populist right and authoritarian governments - fuelling their causes with activism and energy that is helping dismantle the liberal order.
I think you’re misunderstanding what “taking games seriously” means in this instance.
The Right takes the political power of games seriously. They understand that games can be tactically used as an access route to young men, to influence their politics. They know that it is just another medium like TV or movies or books, and don’t eschew interacting with them for political purposes like Democrats traditionally have.
That’s why it was such a big deal when AOC played Among Us (and later, her and Walz streaming various games). It was a politician on the Left actually ‘deigning’ to interact with young people in a platform that they inhabit, and not belittling it.
The closest equivalent person we have on the Left to people like JonTron or other YTers who mix Right-wing talking points with games to draw young men into their pipeline, is Hasan, and Democrats treat him like he’s practically Ted Kaczynski in waiting.