
If you’re already taking about a product you’ve likely already been swayed by targeted marketing (not just online but physical/traditional too). And you only become more aware after you’ve seen an ad with it still on your mind. And this is the moment where some people say that their phone must’ve been listening to them earlier on, because they can’t seem to comprehend cohorts and marketing in general.
Because Amazon just have a shit algorithm. They don’t distinguish single purchase items but their algorithm is skewed to try and get you to come back to get the things you got in the past.