

That’s the usual case with arms races: Unless you are yourself a major power, odds are you’ll never be able to fully stand up to one (at least not on your own, but let’s not stretch the metaphor too far). Often, the best you can do is to deterr other, minor powers and hope major ones never have a serious intent to bring you down.
In this specific case, the number of potential minor “attackers” and the hurdle for “attack” mKe it attractive to try to overwhelm the amateurs at least. You’ll never get the pros, you just hope they don’t bother you too much.
They didn’t fully hand it to Linux yet. We still have to earn that. Ideological appeal / privacy concern alone isn’t enough for many people if the jump seems too scary, particularly if it feels like a one-directional leap of faith. What if they don’t like it on the other side? Better the devil you know…
We need to build bridges, in both directions: help and encourage people to switch to Linux, but also promise them help to get back, basically an “out” if they don’t like it. I see plenty of guides for migrating to Linux, but how about getting back to Windows?
It’s okay not to like Linux, it’s okay to be scared or apprehensive, and it’s okay to get cold feet and return to the familiar. Maybe some time in the future they’ll try again.